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Channel: Employer Branding Archives | Blu Ivy Group
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Organizational Culture 101

The pandemic continues to change our world of work, and within it, the culture of organizations. As leaders strive to find the most effective ways to coach and build high-performing teams, we wanted to...

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DEI: Solving for Belonging

DEI issues are in the spotlight like never before and Blu Ivy is excited to announce our latest whitepaper explores how your diversity, equity, and inclusion efforts can create a greater sense of...

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New Employee Experience Terminology “Cheat Sheet”

An unprecedented year has challenged the world of business in almost every way. The digitization of the workplace has fundamentally reshaped the employee experience. From now on, how we foster a sense...

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Is your DEI Strategy Working?

The issue of diversity, equity, inclusion (DEI) is an ongoing challenge for organizations around the world. After over a year of instability, it has become increasingly clear how critical it is to not...

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Big Promises, Small Rewards: Why Talking about DEI Doesn’t Work

The ability to follow through on a commitment is a desirable quality both in business and in life. There is a level of effort required, often unknown; a responsibility to ensure that something happens....

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Employer Brand Strategy for Startups

When it comes to hiring and retaining startup talent, the times certainly have changed. Just a few years ago, startups were the place to be. The lean teams and laid-back culture were very appealing,...

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The Internet Is Ruining Employer Branding

In today’s candidate-driven job market, employers have to play their cards right when communicating what they have to offer. This is why more and more companies are saying goodbye to traditional...

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For Executives, Vulnerability Is the True Silver Lining of the Pandemic

For many of us, the last year has been, frankly, awful. In business and in our personal lives, the pandemic presented challenges that at times felt too heavy to bear. No matter how lucky, protected and...

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What Good Recruitment Marketing Looks Like

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation, employers are facing a competitive labor market unlike any we’ve seen...

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How to Build Your Employer Brand Plan for 2022

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to...

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Successful Mergers and Acquisitions include Employer Branding

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. All too...

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They...

There are two common requests that we get for employer branding services. The first is focused on getting tactical elements as quickly as possible. This request typically involves talent acquisition...

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Global Employer Brand Trends – 2021

There’s no getting around it: the pandemic continues to ignite serious shifts in the talent market, and the Employer Brand trends we are hearing about. As people reevaluate how and where they want to...

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The Future of Onboarding in a Remote World

Anxious, unsure, and alone. No, we’re not talking about first day of school jitters – this may be what new hires are experiencing when they join your organization in today’s remote world. Everyone...

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How to Make the Hybrid Workplace of the Future for Your Organization

Despite all the griping about Zoom fatigue and pajama-bottom life, it seems clear that remote and hybrid work is the way of the future. With 58% of workers saying they’d start looking for a new job if...

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How to Leverage Cultural Moments in Your Employer Brand

We’ve all seen them (and have probably been envious of them). Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand...

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Talent Shortages Are Here to Stay: Recruiting in The New Normal

The talent landscape has undergone such a significant shift over the last 19 months that it’s easy to think the current upheaval and the looming Great Resignation are COVID-era problems. But the...

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Tips For Managers Delivering the Employer Brand Experience

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your...

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Top Initiatives Employer Brand Professionals Are Planning for 2022

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. As you navigate this...

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What Are the Top Motivational Drivers for Talent?

After a long and stressful year filled with lots of uncertainty and soul searching, job seekers today have a much clearer picture of what they’re looking for in a job, and they’re not willing to settle...

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